Many travelers are either one OR the other. I've done both. The difference, in my opinion:
Independent
- On your schedule
- Arrive when you want, depart when you want
- You choose lodging, can choose smaller, closer to center
Guided
- Dedicated, usually knowledgeable group leader
- Group size depends on $ paid
- Sometimes long van/coach rides
- Attractions usually included with quicker group entrance
TL:DR
My wife prefers guided trips. She likes the information/knowledge provided by the group leader. She also likes being driven and not having to worry about train or bus timetables. I, on the other hand, prefer independent travel. I like doing the research ahead of time. Also, I've found some of the more budget groups place you in hotels that are a long walk or required bus/taxi to the city center, which also corresponds to the # of travelers in the group.
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